010
The Death of the Sunk Cost Fallacy
18/06/2025
Pete Winn, Andy David
Pete and Andy explore how AI is reshaping business creation and product development. They discuss how drastically reduced creation costs enable rapid product-market fit.
The conversation spans from the potential death of traditional B2B SaaS to multi-agent AI systems that could replace current chat interfaces.
Description
In this tenth episode of The Good Stuff, hosts Pete and Andy discuss how AI is transforming product development, business creation, and work.
We explore how the falling cost of creation enables faster product-market fit testing, the future of venture capital, and the rise of multi-agent AI systems.
Podcast Updates and Announcements (00:56-07:13) The hosts celebrate reaching episode 10 Shout-outs to podcast supporters including Crispy, BundabergHodl, and BTCShellingPoint.
Mention of Bethans upcoming book "The Human Edge" about critical thinking and human skills in an AI world
AI and the Changing Nature of Business Creation (07:13-15:17) Discussion of the Presidio Bitcoin podcast (PBJ)
How AI is making engineering less important than product-market fit
The ability to rapidly test multiple ideas with minimal cost
Product Market Fit and Personal Alignment (15:17-27:53)
The importance of "product-founder fit" and choosing problems you genuinely care about
Reduced sunk cost bias when experimenting has lower costs
How energy and interest in a problem are better guides than purely tactical decisions
Scott Adams' skill stacking concept applied to the AI era
Hyper-Localization and the Future of Business (27:53-40:00)-
The rise of hyper-local solutions built by people who understand specific markets"
Proof of punch in the mouth" the trust advantage of local businesses
Potential "death of B2B SaaS" as local solutions become more viable
How AI might transform interfaces between humans and business services
Bitcoin, Capital, and Long-term Value Preservation (40:00-55:43)
Discussion of how Bitcoin fits into business strategy in an AI world
The "up, up, down" methodology (margin up, capital up, risk down)
How Bitcoin provides a way to preserve value in an uncertain future
The trade of the next decade: "Use AI to earn more money now and keep it in Bitcoin"
Multi-Agent AI Systems and UI Evolution (55:43-1:15:00)
Experiences with Roo Code and orchestrating multiple AI agents
The limitations of current chat interfaces that require human direction
Vision for more opinionated AI agents that drive interactions forward
Future UI as high-agency AI that can maintain context and memory
Check out more episodes
The Good Stuff is a low-fi dialogue with Pete Winn and Andy David.
Each week, we share our everyday experiences working with artificial intelligence and how it's fundamentally changing the rules of work and business, the economy, entrepreneurship, and human potential. We explore the ripple effects, unintended consequences, and emerging opportunities as AI transforms how we work and create, diving into the tools and technology we're using each week.
Expect a mix of chats out of the back of a van at the beach, walking interviews and general use of dialectic and discussion with insightful guests that lift the lid on complex topics. Chilled out, minimal jargon, authentic.
Connect With Us:
Email: info@otherstuff.studio
Pete: https://x.com/Pete_Winn
Andy: https://x.com/andymdavid
Transcript
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